I've been meaning to post this since launching the site last night so thanks to Gothamist for the reminder...
Set the DVRs!! Meow Mix has planned the release of a TV show about and starring cats!
From a CNN Piece on the same subject:
Annabelle Gurwitch, former host of the TBS program "Dinner & A Movie," hosts the program with her cat, Stinky. Broadcasting from their fictional living room, they narrate segments like "Squirrel Alert," where squirrels run up and down trees to fast-paced music.
The "Cat Critics" segment shows housecats watching a film about large cats, like lions and cheetahs, in the wild. The housecats in the forefront "comment" on what they see, Thompson said.
Actress Sandra Bernhard -- who Thompson said is a cat fan -- reads aloud "Cat Haikus," and viewers can send in birthday "shout-outs" to their cats, along with footage of their cats doing "something cool." The first episode features a cat that eats his meals with chopsticks and another cat that surfs in the ocean.
The idea was to try a different kind of marketing, Thompson said. Meow Mix toyed with a number of "fun gimmicks" before deciding this one had legs, he said.
There are 85 million cats living in 35 million homes in the United States, he said.
"We got a lot of input from all of our cat friends," Thompson joked. "We wanted to be sure that tabby cats and Persians got all of their demographics in."
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